CONNECT COWORKS AND HUBSPOT
Coworks has a great relationship with HubSpot
Link Coworks and HubSpot for your coworking business
Coworks space management software already has an integrated lightweight leads database, where you're able to capture contact information for visitors as well as people who attend events at your space.
But if you want to go further with your digital ads and email marketing, you can push those contacts into HubSpot for customized sequences and behavior-driven communications.
Learn more about Coworks automations.
WEBINAR: HubSpot + Coworks
How can HubSpot help your coworking business? We asked a HubSpot Certified Partner for some insight.
Nurture prospects and retain members with Coworks and HubSpot
With Coworks, you have the power of automation to streamline your administrative work, such as creating new contacts and managing leads in your space.
Visitors to your space register using the front desk tablet and are immediately added to your leads database. Maybe they are visiting a member, taking a tour, or participating in an event at your space. Right in the Coworks dashboard, you can organize those leads according to their interests.
Account-based marketing platforms like Hubspot can simplify and enhance the way space operators approach prospective members. By seamlessly connecting customer data from Coworks space management software to the platform, marketers can drastically reduce errors in data entry and save time overall.
This automation streamlines the customer onboarding process and allows for more effective marketing campaigns, which are tailored specifically for existing members as well as potential prospects. In addition to quick customer data updates, Hubspot's account-based marketing platform also offers personalized communication features that enable your coworking space to provide a bespoke message for each member's unique needs.
Why integrate HubSpot CRM with Coworks space management software?
Integrating HubSpot CRM with Coworks allows you to streamline your lead management and marketing efforts. This integration enables you to automatically capture and organize leads from your coworking space, whether they come from visitor registrations, tours, or events.
The seamless connection between Coworks and HubSpot reduces data entry errors, saves time, and enhances your ability to nurture prospects and retain members through targeted, personalized marketing campaigns.
How does the integration between Coworks and HubSpot work?
The integration works by automatically syncing customer data from Coworks to HubSpot. For example, when a visitor registers using the front desk tablet in your coworking space, their information is immediately added to your Coworks leads database.
This data is then automatically transferred to HubSpot as a new contact, allowing you to organize and target them with tailored marketing efforts.
Can I organize leads captured in Coworks according to their interests?
Yes, within the Coworks dashboard, you can organize leads according to their interests, whether they are visiting a member, taking a tour, or participating in an event. This categorization helps you target your marketing efforts more effectively, ensuring that each lead receives communications relevant to their specific interests and needs.
What automation capabilities does the Coworks and HubSpot integration offer?
The integration offers several automation capabilities, including:
- Automatic lead capture: Visitors and prospects are automatically added to both Coworks and HubSpot when they register at your space.
- Seamless data syncing: Any updates made in Coworks are reflected in HubSpot, ensuring that your contact information is always up-to-date.
- Tailored marketing workflows: You can use HubSpot's tools to create automated marketing campaigns based on the data captured in Coworks, delivering personalized content to your leads and members.
Can I create multi-step automations with Coworks and HubSpot?
Yes, if you upgrade to multi-step Zaps (automation workflows), you can create more complex workflows that include multiple actions. For example, after a contact is created in HubSpot, you could automatically attach that contact to a team and associate the team with a deal in your sales pipeline.
This allows you to build sophisticated, automated processes that align with your sales and marketing strategies.
